I am NOT a fan of the new Pepsi branding.
Frankly, I think their bottles look like penises.
I think their no-nonsense, practically empty labeling is stark and lifeless.
And I think that their new tagline "Every Generation Refreshes the World" makes no sense, and sounds like something pulled from a list of forty possibilities created by an intern that even I wouldn't hire.
Alas... all my words can only do so much. You need someone who's visually inclined to take a swing at Pepsi. And Lawrence Yang did just that...
So they recently plastered the Powell BART station in San Francisco with Pepsi ads. Just big posters that say "POP", "HOPE", "SODA", "JOY", etc. All flaunting Pepsi's new lopsided logo.
And every time I see the logo, I can't help imagining a big belly button in the middle... So I thought I would share my vision with you all.