So, if you haven't seen Up yet, I'll forgive you ignorantly. Do NOT admit you have not been to see this movie (especially if you opted for, say, The Hangover, instead). Just quietly sneak out the door and go see a matinee with the old folks and soccer moms. I'll wait for you to get back.
Anyway, as if the story of an old man going on an adventure to honor the dying wish of his wife wasn't heartwarming and tearjerking enough, Pixar goes and does something in REAL LIFE that's just as touching.
The family friend of a dying child cold-called Pixar's offices and guessed her way through the phone tree to a live person, then pleaded her case: the child desperately wanted to see Up, but was possibly days away from death and too sick to travel or sit in a movie theater. The next day, a Pixar employee arrived with a DVD of the movie and sat with the family while they watched it.Sure it doesn't seem like a lot, maybe. But it touched me really deeply. That, in this world of "we'll contact you via email in 5-7 business days" and such, that the large company living alongside the giant mouse could so quickly dispatch an employee with a DVD to screen the movie for the child... wow.
Seemingly small - didn't take much to do. But man oh man that is yet another reason why I love Pixar. It speaks to their brand - human, understanding, willing to take risks and break rules.