I completely agree with you that it is almost impossible to figure out if a dude is gay these days. For instance, let's say I were to tell you that I have a video of three guys in wrestling singlets grabbing each other and throwing things up each other's asses... you'd say that was a gay porn, right?
WRONG! Turns out it's actually an advertisement for a laptop, wherein the obviously talented (read: not at all talented, actually really stupid) creative brains behind the ad decided that THIS was the way to show just how slim their laptop actually is.
Note: I don't know about you but this is how I test the width and girth of technology on a daily basis. And the make or break point of an impulse purchase rests solely on whether or not I can comfortably wedge it up my butt.
Of course, now I patiently await Apple's answer to this new product: the iButtplug... imagine the ads for that new device.
And finally, to be fair, it is obvious that the creators of the ad were afraid that long-haired boys in tights sticking things up each other's asses might seem slightly fey, so they were sure to direct the actors to give each other lots of manly HIGH FIVES and FIST PUMPS.
Works for me. This is just a trio of dudes who enjoy each other's company, and laptops in their anuses.