This Ice Cream is SOOOO Gay

A few weeks ago I railed against UO, a new brand of wine that claims to be gay. How so? By putting a near-naked muscle guy on the cover, and some really pitiful erotica-esque copy on its label. AKA: Bad gay product design.

However, today I am happy to share with you a GOOD gay product... even though it's here for a limited time only. I am talking about "Hubby Hubby," which is, in essence, a renamed version of Ben and Jerry's Chubby Hubby.

Why the name change? Because B&J are celebrating the legalization of gay marriage in Vermont! And, sure, they're not changing the label, and they're not extending the rename indefinitely, but it's still a cute idea that I support. Plus, what person - gay or straight - doesn't enjoy "an all naturally fabulous union of Peanut Butter Cookie Dough ice cream, fudge and pretzels"?

Well, those of us trying to lose weight, maybe. In which case, it would have probably been more accurate to rename the product "Chubby Hubby & Hubby" though that begins to sound like some matrimonial gay bear porn video series.

Take it from B and J:

In partnership with Freedom to Marry we are gathered here to celebrate Vermont and all the other great states where loving couples of all kinds are free to marry legally. We have ceremoniously dubbed our iconic flavor, Chubby Hubby to Hubby Hubby in support, and to raise awareness of the importance of marriage equality.

Now this I can get behind! I love the support, and the partnership with Freedom to Marry. Versus bad copy that encourages me to perhaps eat the peanut butter-filled pretzels out of my lover's puckered butt hole. (Think I'm kidding? Read the previously linked gay wine post... it's beyond offensive.)

Either way, bravo to Ben and Jerry's. I've always loved your social behavior, and applaud this as well!

xoJR