
Joe,
Great first post! And thank you for penning it, because you have inspired in me a desire to tell a story I til now have never documented in type: the Genesis story of Justin Plus One.
Often when I tell people about Justin Plus One they tell me how brilliant it is - how innovative! How smart! How creative! With all this praise you'd think I'd be pulling in 5,000 or more visitors a week. Well, I'm actually pulling in 10,000 a week (I'm not really.)
Anyway - much like so many other "innovative" ideas, Justin Plus One came about by chance, and fate, and a string of things outside of my control.
If you've been reading this blog for more than a year, you may remember it once had another name. Namely, OMFGNYC. It was penned with my then-best friend, Patrick. We decided to go into the blogging business together. We donned fake personas (Blanche and Jane from Whatever Happened to Baby Jane?) Every day a mystery narrator would each come up with two subjects, write a biting summary, and then invoke Blanche and Jane to weigh in with their opinions.)
This lasted for a good six months until Patrick and I had a falling out. The blog came down, all the posts were deleted, and the Jane Blanche Facebook page we created for marketing purposes went back to Jesus. (Well,
it's still up, and apparently had its birthday earlier this year.)
After that, I tried to resurrect OMFGNYC as a different blog. It didn't quite work. I was used to Livejournal, a place where getting 100 comments on a post was expected, versus the silent tunnel of blogger where you're lucky to get 4 or 5 a week. It felt like I was yelling into an abandoned mine shaft. I needed someone else.
So I contacted my then-new-friend, Stephen Tylor O'Connor. You may remember him from the week of Clint, where we
pimped the shit out of his movie while also literally pimping him out, offering sex with him as a "thank you" for voting for him in a contest. It should be noted that Stephen actually did follow through and fuck every guy that voted for him. Sucks if you didn't take advantage of that offer... because he's now straight. (No he isn't.)
Anyway, during that time the Blog became "Justin and Stephen Explain it All." Problem was that Stephen was super busy, and didn't have much in the way of blogging experience. I couldn't take it. I needed someone to post with and he just wasn't doing it.
I was whining about this online to my cousin Kristin. "Well, how about I help you out?" She asked.
Of course! That would be great! Kristin and I had known each other for 25 years at the time. We'd have awesome blog mojo. Yes yes yes I said.
"Except," she added, "I can only
blog this week."
Shit shit shit shit shit!
And so I ran to the next person I could think of, my friend Jake. He too, could only offer me
one week.
I cried for a bit (not really... okay well maybe a lil). And then I stopped. Wait a minute. What if I just went around asking my friends to co-blog with me for a week? It was perfect! So many people I spoke to about blogging often said the same thing: "I usually start off great, but then it dies down." or "I don't have the patience to gain a readership." or "I'm in jail."
And from there, Justin Plus One was born: the ultimate solution to every person on the Internet who ever wanted to blog. A blog with no commitments and a built in readership! You came on, blogged your heart out for 5 days, and then gracefully exited and went on your merry way.
On my side, it was beneficial because I'd never run out of topics - I could always bounce off of one of theirs (much like this post is doing, thanks again, Joe!) Also, the readership would expand every week as the Plus One brought their own friends, family members, and former cell mates to Justin Plus One.
Now, where did Justin Plus One come from? To tell you the truth, I have no fucking clue. I wish I could tell you, but I have a very very shitty memory.
Born out of desperation, I am really proud of Justin Plus One. It has helped me meet new people, it was the spark that got me into nightlife promotions, it helps me reach a deeper level with friends, and it's something to talk about that people find interesting.
Yes, much has changed over time. I used to require that Plus Ones write 3-5 posts a day, and from Monday - Sunday (aka I was clearly insane). Then I realized no one wants to read that much blog.
So now we're more structured at these parts. 2 posts a day. Shut down for the weekend. A hello post and a goodbye post. There is a Justin Plus One Welcome Pack that every Plus One fills out. There is a separate Welcome Back pack for returning alums.
Recently I christened the "Alum Club" - those Plus Ones that were so good, that I keep having them come back to chill with all y'all.
And there have been failures too... like "This Just In," (I don't have the time nor desire to do a weekend recap).
Who knows what's on the horizon? Well, I guess you'll need to stick around, and find out :)
I hope you enjoy reading Justin Plus One as much as I enjoy writing :0D
xoJR