Monday, March 28, 2011

T-Mobile's MyTouch Ads: A Gay Twink and Daddy Love Story

This should be the main photo for the website Daddy Finder.
When Apple came out with their famous "I'm a Mac, I'm a PC" ads, they got one thing right, and one thing wrong. They were right to have The Daily Show's John Hodges as PC. He was cute, nerdy and endearing (though, granted, it probably made PC look a lot sweeter than its actual digital counterpart).

They were dead-wrong when they picked their Mac stand-in. Justin Cronin, while cute, came off as a sardonic, cocky asshole. And he wasn't even THAT cute. Plus, he sorta looked like a hipster right off the L train from Brooklyn. Which I guess makes sense given their target demographic.

But man, T-Mobile got it right with their spinoff "I'm an iPhone, and I'm a T-Mobile phone" ads. Your iPhone 4 is a dyed blonde twink! Total queen central! Also totally accurate when you think of who OWNS an iPhone 4. Granted, iPhone 4 tries to "straighten up" his performance, but we all know he's got all sorts of firewire plugs going in and out of him on a nightly basis (and you should see how much he downloads if he's turned on long enough, woof!)

I mean, I have to admit: this is excellent casting. It's also quite a telling Daddy and Twink love story. In the commercials, Big Bald Daddy AT&T strips the clothing off of his twinky iPhone 4. Scandalous!





And then there's that other commercial, where we catch Daddy AT&T mounting and trying to unsuccessfully top the twinky iPhone 4. Gross! And remember, you gotta take your clothes off first!





Bad AT&T! Don't you know that you need to pony up the cash if you want to be seen with a blonde and cute iPhone 4? You're the worst kind of daddy, Daddy.


- Justin Luke

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